Overview
Sustainability Analytics & Carbon Footprint Monitoring Platform
While interest in sustainability is growing, most carbon footprint tools fail to drive meaningful action. Existing solutions are often overly technical, data-heavy, or disconnected from everyday decisions.
This creates several challenges:
Users struggle to interpret carbon data and understand its relevance
Dashboards prioritise metrics over motivation, leading to disengagement
Individuals lack clear guidance on where to start or how to improve
Organisations find it difficult to communicate progress and mobilise teams
As a result, sustainability efforts become passive reporting exercises rather than drivers of behavioural change.
GreenMeter was designed as a data-driven sustainability platform that transforms complex carbon information into clear, motivating visual narratives.
The solution focuses on three core principles:
Clarity through visualisation, using intuitive dashboards to show emissions trends and category breakdowns
Actionability, with personalised recommendations and goal tracking linked to real-life activities
Engagement, leveraging gamification, milestones, and community features to reinforce positive behaviour
For organisations, GreenMeter provides team-level insights and reporting tools that align sustainability goals with daily operations and stakeholder communication.
GreenMeter enabled users and organisations to move from awareness to action:
Clear understanding of personal and organisational carbon impact
Increased engagement driven by visual progress tracking and milestones
Tangible behaviour change supported by personalised recommendations
Simplified sustainability reporting for businesses and stakeholders
Stronger alignment between sustainability goals and everyday decisions
The platform reframed sustainability from abstract data into measurable, achievable progress.
Individual users valued seeing the immediate impact of daily choices Gamified progress tracking increased motivation and long-term engagement Businesses reported improved clarity when communicating sustainability performance Teams became more engaged when progress was visible and shared GreenMeter demonstrated that well-designed data storytelling can turn sustainability from obligation into opportunity.
