23:33:08
When
When
When
products
products
products
feel
feel
feel
harder than they should,
harder than they should,
harder than they should,
-we help simplify them.
-we help simplify them.
-we help simplify them.
We help founders turn complex ideas into
simple, functional, and trustworthy digital products,
— So users understand the value and feel confident using them.
We help founders turn complex ideas into
simple, functional, and trustworthy digital products,
— So users understand the value and feel confident using them.
We help founders turn complex ideas into
simple, functional, and trustworthy digital products,
— So users understand the value and feel confident using them.
Projects
Selected work focused on
simplifying products,
improving clarity, and building
trust through design.
Selected work focused on
simplifying products,
improving clarity, and building trust through design.
Projects
Selected work focused on simplifying products,
improving clarity, and building trust through design.
About
About
At smplfid, we help startups
turn complex ideas into simple, functional, and trustworthy digital products.
At smplfid, we help startups turn complex ideas into simple, functional, and
trustworthy digital products.
At smplfid, we help startups turn complex ideas into simple, functional, and trustworthy digital products.
Our Journey & Vision
Simplified was created from a simple observation: many digital products become complex long before they need to.
Simplified was created from a simple observation: many digital products become complex long before they need to.
As products grow, decisions accumulate. Features are added, interfaces expand, and clarity is often lost along the way. What starts as a strong idea becomes harder for users to understand and trust.
Our journey began by helping early-stage teams step back, remove unnecessary complexity, and focus on what truly matters. Over time, this focus on clarity became our way of working.
Our vision is to support founders and product teams in building digital products that feel simple, purposeful, and easy to use — not by doing more, but by making better decisions.
As products grow, decisions accumulate. Features are added, interfaces expand, and clarity is often lost along the way. What starts as a strong idea becomes harder for users to understand and trust.
Our journey began by helping early-stage teams step back, remove unnecessary complexity, and focus on what truly matters. Over time, this focus on clarity became our way of working.
Our vision is to support founders and product teams in building digital products that feel simple, purposeful, and easy to use — not by doing more, but by making better decisions.
"We believe clarity is not just a design choice. It is a foundation for trust, usability, and long-term growth.”
Early-stage products rarely struggle because of missing features. They struggle because users don’t immediately understand them. When clarity is missing, growth slows and friction appears where it shouldn’t.
Early-stage products rarely struggle because of missing features. They struggle because users don’t immediately understand them. When clarity is missing, growth slows and friction appears where it shouldn’t.
Early-stage products struggle because of missing features. They struggle because users don’t immediately understand them. When clarity is missing, growth slows and friction appears where it shouldn’t.
Services
Clear, focused design support to help startups simplify products and make better decisions.
Brand & Product Alignment
Brand identity · Logo design
Visual direction · Brand consistency
Interface branding · Design foundations
Trust-focused design
Brand & Product Alignment
Brand identity · Logo design
Visual direction · Brand consistency
Interface branding · Design foundations
Trust-focused design
Brand & Product Alignment
Brand identity · Logo design
Visual direction · Brand consistency
Interface branding · Design foundations
Trust-focused design
From Idea to Product
Startup support · Early-stage design
Product discovery · Feature prioritisation
Concept design
Founder collaboration
From Idea to Product
Startup support · Early-stage design
Product discovery · Feature prioritisation
Concept design
Founder collaboration
From Idea to Product
Startup support · Early-stage design
Product discovery · Feature prioritisation
Concept design
Founder collaboration
Product & UX Clarity
UX design - MVP design
UI design - Wireframing
Product design - Prototyping
UI refinement · Design systems
Product & UX Clarity
UX design - MVP design
UI design - Wireframing
Product design - Prototyping
UI refinement · Design systems
Product & UX Clarity
UX design - MVP design
UI design - Wireframing
Product design - Prototyping
UI refinement · Design systems
While our focus is clarity, this does not limit the type of work we do. We often support startups from early ideas through to clear, usable products.
While our focus is clarity, this does not limit the type of work we do. We often support startups from early ideas through to clear, usable products.
While our focus is clarity, this does not limit the type of work we do. We often support startups from early ideas through to clear, usable products.
Design Process
Design Process
We keep our process simple, focused & transparent.
We keep our process simple,
focused, and transparent.
We keep our process simple, focused, and transparent.
1. Understand & Focus
We start with a short clarity call to understand your product, goals, and where things feel unclear.
1. Understand & Focus
We start with a short clarity call to understand your product, goals, and where things feel unclear.
2. Define the Focus
We explore your product, identify friction, and design solutions that improve clarity and usability.
2. Define the Focus
We explore your product, identify friction, and design solutions that improve clarity and usability.
3. Refine & Deliver
We refine the work based on focused feedback and deliver clear, usable design outcomes.
3. Refine & Deliver
We refine the work based on focused feedback and deliver clear, usable design outcomes.
Hear from clients
Thoughts from teams we’ve worked with, focused on clarity, collaboration, and real outcomes.
Ha Veggie
Founder, luna botanicals
smplfid helped us turn a complex idea into a clear, confident brand. We were working with natural bread made from vegetables, which was hard to explain visually. The result feels simple, honest, and easy to understand — exactly what we needed
Ha Veggie
Founder, luna botanicals
smplfid helped us turn a complex idea into a clear, confident brand. We were working with natural bread made from vegetables, which was hard to explain visually. The result feels simple, honest, and easy to understand — exactly what we needed
Ha Veggie
Founder, luna botanicals
smplfid helped us turn a complex idea into a clear, confident brand. We were working with natural bread made from vegetables, which was hard to explain visually. The result feels simple, honest, and easy to understand — exactly what we needed
GreenMeter
Europe
Our product involved data and sustainability metrics, which can easily become overwhelming. smplfid helped us simplify the interface and highlight what really matters to users. The product now feels calmer and more intuitive.
GreenMeter
Europe
Our product involved data and sustainability metrics, which can easily become overwhelming. smplfid helped us simplify the interface and highlight what really matters to users. The product now feels calmer and more intuitive.
GreenMeter
Europe
Our product involved data and sustainability metrics, which can easily become overwhelming. smplfid helped us simplify the interface and highlight what really matters to users. The product now feels calmer and more intuitive.
Inspire
Tallin,Estonia
As an early-stage product, we needed direction more than decoration. smplfid helped us clarify our core flows and make the product easier to understand from the first interaction.
Inspire
Tallin,Estonia
As an early-stage product, we needed direction more than decoration. smplfid helped us clarify our core flows and make the product easier to understand from the first interaction.
Inspire
Tallin,Estonia
As an early-stage product, we needed direction more than decoration. smplfid helped us clarify our core flows and make the product easier to understand from the first interaction.
Pricing
Transparent, fixed-scope pricing designed to keep things simple and predictable.
UX Audit &
First-Impression Fix
€500–€900
5–7 working days
UX Audit &
First-Impression Fix
€500–€900
5–7 working days
UX Audit &
First-Impression Fix
€500–€900
5–7 working days
Product Credibility Sprint (Brand + UX)
€1,200–€1,800
15–30 working days
Product Credibility Sprint (Brand + UX)
€1,200–€1,800
15–30 working days
Product Credibility Sprint (Brand + UX)
€1,200–€1,800
15–30 working days
Focused UI/UX
Design
From €1,500
Focused UI/UX Design
Focused UI/UX
Design
From €1,500
Focused UI/UX Design
Focused UI/UX
Design
From €1,500
Focused UI/UX Design