Section: About
We believe digital should feel obvious.
Simplified OÜ is an Estonia-based digital design and development company focused on creating useful, human-centered digital experiences.
We work across product design, UX/UI, development and branding to create new solutions and improve existing ones.
Section: How we think about it
How we think about the work
- 01Sometimes the answer is to build something new.
- 02Sometimes it is to fix what already exists.
- 03And sometimes the smartest thing we can do is remove something entirely.
The best interface is the one that doesn’t make you think about the interface.
Section: Our philosophy
Our philosophy
- Technology can be complicated.
- Businesses can be complicated.
- Systems can be complicated.
- People’s needs can be complicated.
The experience doesn’t have to be.
Complexity is usually real. It sits in the business rules, the integrations, the regulations and the history of decisions that got everyone here. We don’t pretend it away.
What we do is take responsibility for it, so that the person using the thing doesn’t have to.
Section: Where we are
Based in Estonia. Built for anywhere.
Estonia is a good place to build digital things. Most of the country’s public services have worked online for years, so simple digital experiences are an expectation here rather than a selling point.
We work with clients wherever they are, in English.
Fig. 02 — Estonia, and everywhere the work goes
Section: Ready?
Let’s simplify something.
A new product. An old problem. A complicated journey. Or something you haven’t figured out yet.